Journal of Macromarketing Archiv

The Journal of Macromarketing examines important social issues, how they are affected by marketing, and how society influences the conduct of marketing. The journal typically concentrates on these topics:

• How markets and marketing systems operate
• Classical and nontraditional examinations of the role of marketing in socio-economic development
• The origins, growth, and development of marketing history as an activity and marketing thought
• The marketing of products, services, or programs to enhance the quality of life for consumers, households, communities, countries, and regions
• Explanatory theory, empirical studies, or methodological treatment of tests for topics of greatest interest to macromarketing scholars, including competition and markets, history, globalization, the environment, socio-economic development, ethics and distributive justice, and quality of life

Though primarily a marketing journal, the Journal of Macromarketing also encompasses a wide range of social science and business disciplines, including management, economics, sociology, and history.  
This journal is a member of the Committee on Publication Ethics (COPE). 
 
SAGE Publications Ltd  
3rd Floor  
HYLO  
103-105 Bunhill Row  
London, EC1Y 8LZ  
UK  
Phone: +44 (0) 20 7 324 8500  
Fax: +44 (0) 20 7 324 8600  
E-mail: market@sagepub.co.uk

The Journal of Macromarketing examines important social issues, how they are affected by marketing, and how society influences the conduct of marketing. The journal typically concentrates on these topics:

• How markets and marketing systems operate
• Classical and nontraditional examinations of the role of marketing in socio-economic development
• The origins, growth, and development of marketing history as an activity and marketing thought
• The marketing of products, services, or programs to enhance the quality of life for consumers, households, communities, countries, and regions
• Explanatory theory, empirical studies, or methodological treatment of tests for topics of greatest interest to macromarketing scholars, including competition and markets, history, globalization, the environment, socio-economic development, ethics and distributive justice, and quality of life

Though primarily a marketing journal, the Journal of Macromarketing also encompasses a wide range of social science and business disciplines, including management, economics, sociology, and history.  
This journal is a member of the Committee on Publication Ethics (COPE). 
 
SAGE Publications Ltd  
3rd Floor  
HYLO  
103-105 Bunhill Row  
London, EC1Y 8LZ  
UK  
Phone: +44 (0) 20 7 324 8500  
Fax: +44 (0) 20 7 324 8600  
E-mail: market@sagepub.co.uk

The Journal of Macromarketing examines important social issues, how they are affected by marketing, and how society influences the conduct of marketing. The journal typically concentrates on these topics:

• How markets and marketing systems operate
• Classical and nontraditional examinations of the role of marketing in socio-economic development
• The origins, growth, and development of marketing history as an activity and marketing thought
• The marketing of products, services, or programs to enhance the quality of life for consumers, households, communities, countries, and regions
• Explanatory theory, empirical studies, or methodological treatment of tests for topics of greatest interest to macromarketing scholars, including competition and markets, history, globalization, the environment, socio-economic development, ethics and distributive justice, and quality of life

Though primarily a marketing journal, the Journal of Macromarketing also encompasses a wide range of social science and business disciplines, including management, economics, sociology, and history.  
This journal is a member of the Committee on Publication Ethics (COPE). 
 
SAGE Publications Ltd  
3rd Floor  
HYLO  
103-105 Bunhill Row  
London, EC1Y 8LZ  
UK  
Phone: +44 (0) 20 7 324 8500  
Fax: +44 (0) 20 7 324 8600  
E-mail: market@sagepub.co.uk

The Journal of Macromarketing examines important social issues, how they are affected by marketing, and how society influences the conduct of marketing. The journal typically concentrates on these topics:

• How markets and marketing systems operate
• Classical and nontraditional examinations of the role of marketing in socio-economic development
• The origins, growth, and development of marketing history as an activity and marketing thought
• The marketing of products, services, or programs to enhance the quality of life for consumers, households, communities, countries, and regions
• Explanatory theory, empirical studies, or methodological treatment of tests for topics of greatest interest to macromarketing scholars, including competition and markets, history, globalization, the environment, socio-economic development, ethics and distributive justice, and quality of life

Though primarily a marketing journal, the Journal of Macromarketing also encompasses a wide range of social science and business disciplines, including management, economics, sociology, and history.  
This journal is a member of the Committee on Publication Ethics (COPE). 
 
SAGE Publications Ltd  
3rd Floor  
HYLO  
103-105 Bunhill Row  
London, EC1Y 8LZ  
UK  
Phone: +44 (0) 20 7 324 8500  
Fax: +44 (0) 20 7 324 8600  
E-mail: market@sagepub.co.uk

The Journal of Macromarketing examines important social issues, how they are affected by marketing, and how society influences the conduct of marketing. The journal typically concentrates on these topics:

• How markets and marketing systems operate
• Classical and nontraditional examinations of the role of marketing in socio-economic development
• The origins, growth, and development of marketing history as an activity and marketing thought
• The marketing of products, services, or programs to enhance the quality of life for consumers, households, communities, countries, and regions
• Explanatory theory, empirical studies, or methodological treatment of tests for topics of greatest interest to macromarketing scholars, including competition and markets, history, globalization, the environment, socio-economic development, ethics and distributive justice, and quality of life

Though primarily a marketing journal, the Journal of Macromarketing also encompasses a wide range of social science and business disciplines, including management, economics, sociology, and history.  
This journal is a member of the Committee on Publication Ethics (COPE). 
 
SAGE Publications Ltd  
3rd Floor  
HYLO  
103-105 Bunhill Row  
London, EC1Y 8LZ  
UK  
Phone: +44 (0) 20 7 324 8500  
Fax: +44 (0) 20 7 324 8600  
E-mail: market@sagepub.co.uk

The Journal of Macromarketing examines important social issues, how they are affected by marketing, and how society influences the conduct of marketing. The journal typically concentrates on these topics:

• How markets and marketing systems operate
• Classical and nontraditional examinations of the role of marketing in socio-economic development
• The origins, growth, and development of marketing history as an activity and marketing thought
• The marketing of products, services, or programs to enhance the quality of life for consumers, households, communities, countries, and regions
• Explanatory theory, empirical studies, or methodological treatment of tests for topics of greatest interest to macromarketing scholars, including competition and markets, history, globalization, the environment, socio-economic development, ethics and distributive justice, and quality of life

Though primarily a marketing journal, the Journal of Macromarketing also encompasses a wide range of social science and business disciplines, including management, economics, sociology, and history.  
This journal is a member of the Committee on Publication Ethics (COPE). 
 
SAGE Publications Ltd  
3rd Floor  
HYLO  
103-105 Bunhill Row  
London, EC1Y 8LZ  
UK  
Phone: +44 (0) 20 7 324 8500  
Fax: +44 (0) 20 7 324 8600  
E-mail: market@sagepub.co.uk

The Journal of Macromarketing examines important social issues, how they are affected by marketing, and how society influences the conduct of marketing. The journal typically concentrates on these topics:

• How markets and marketing systems operate
• Classical and nontraditional examinations of the role of marketing in socio-economic development
• The origins, growth, and development of marketing history as an activity and marketing thought
• The marketing of products, services, or programs to enhance the quality of life for consumers, households, communities, countries, and regions
• Explanatory theory, empirical studies, or methodological treatment of tests for topics of greatest interest to macromarketing scholars, including competition and markets, history, globalization, the environment, socio-economic development, ethics and distributive justice, and quality of life

Though primarily a marketing journal, the Journal of Macromarketing also encompasses a wide range of social science and business disciplines, including management, economics, sociology, and history.  
This journal is a member of the Committee on Publication Ethics (COPE). 
 
SAGE Publications Ltd  
3rd Floor  
HYLO  
103-105 Bunhill Row  
London, EC1Y 8LZ  
UK  
Phone: +44 (0) 20 7 324 8500  
Fax: +44 (0) 20 7 324 8600  
E-mail: market@sagepub.co.uk

The Journal of Macromarketing examines important social issues, how they are affected by marketing, and how society influences the conduct of marketing. The journal typically concentrates on these topics:

• How markets and marketing systems operate
• Classical and nontraditional examinations of the role of marketing in socio-economic development
• The origins, growth, and development of marketing history as an activity and marketing thought
• The marketing of products, services, or programs to enhance the quality of life for consumers, households, communities, countries, and regions
• Explanatory theory, empirical studies, or methodological treatment of tests for topics of greatest interest to macromarketing scholars, including competition and markets, history, globalization, the environment, socio-economic development, ethics and distributive justice, and quality of life

Though primarily a marketing journal, the Journal of Macromarketing also encompasses a wide range of social science and business disciplines, including management, economics, sociology, and history.  
This journal is a member of the Committee on Publication Ethics (COPE). 
 
SAGE Publications Ltd  
3rd Floor  
HYLO  
103-105 Bunhill Row  
London, EC1Y 8LZ  
UK  
Phone: +44 (0) 20 7 324 8500  
Fax: +44 (0) 20 7 324 8600  
E-mail: market@sagepub.co.uk

The Journal of Macromarketing examines important social issues, how they are affected by marketing, and how society influences the conduct of marketing. The journal typically concentrates on these topics:

• How markets and marketing systems operate
• Classical and nontraditional examinations of the role of marketing in socio-economic development
• The origins, growth, and development of marketing history as an activity and marketing thought
• The marketing of products, services, or programs to enhance the quality of life for consumers, households, communities, countries, and regions
• Explanatory theory, empirical studies, or methodological treatment of tests for topics of greatest interest to macromarketing scholars, including competition and markets, history, globalization, the environment, socio-economic development, ethics and distributive justice, and quality of life

Though primarily a marketing journal, the Journal of Macromarketing also encompasses a wide range of social science and business disciplines, including management, economics, sociology, and history.  
This journal is a member of the Committee on Publication Ethics (COPE). 
 
SAGE Publications Ltd  
3rd Floor  
HYLO  
103-105 Bunhill Row  
London, EC1Y 8LZ  
UK  
Phone: +44 (0) 20 7 324 8500  
Fax: +44 (0) 20 7 324 8600  
E-mail: market@sagepub.co.uk

The Journal of Macromarketing examines important social issues, how they are affected by marketing, and how society influences the conduct of marketing. The journal typically concentrates on these topics:

• How markets and marketing systems operate
• Classical and nontraditional examinations of the role of marketing in socio-economic development
• The origins, growth, and development of marketing history as an activity and marketing thought
• The marketing of products, services, or programs to enhance the quality of life for consumers, households, communities, countries, and regions
• Explanatory theory, empirical studies, or methodological treatment of tests for topics of greatest interest to macromarketing scholars, including competition and markets, history, globalization, the environment, socio-economic development, ethics and distributive justice, and quality of life

Though primarily a marketing journal, the Journal of Macromarketing also encompasses a wide range of social science and business disciplines, including management, economics, sociology, and history.  
This journal is a member of the Committee on Publication Ethics (COPE). 
 
SAGE Publications Ltd  
3rd Floor  
HYLO  
103-105 Bunhill Row  
London, EC1Y 8LZ  
UK  
Phone: +44 (0) 20 7 324 8500  
Fax: +44 (0) 20 7 324 8600  
E-mail: market@sagepub.co.uk

The Journal of Macromarketing examines important social issues, how they are affected by marketing, and how society influences the conduct of marketing. The journal typically concentrates on these topics:

• How markets and marketing systems operate
• Classical and nontraditional examinations of the role of marketing in socio-economic development
• The origins, growth, and development of marketing history as an activity and marketing thought
• The marketing of products, services, or programs to enhance the quality of life for consumers, households, communities, countries, and regions
• Explanatory theory, empirical studies, or methodological treatment of tests for topics of greatest interest to macromarketing scholars, including competition and markets, history, globalization, the environment, socio-economic development, ethics and distributive justice, and quality of life

Though primarily a marketing journal, the Journal of Macromarketing also encompasses a wide range of social science and business disciplines, including management, economics, sociology, and history.  
This journal is a member of the Committee on Publication Ethics (COPE). 
 
SAGE Publications Ltd  
3rd Floor  
HYLO  
103-105 Bunhill Row  
London, EC1Y 8LZ  
UK  
Phone: +44 (0) 20 7 324 8500  
Fax: +44 (0) 20 7 324 8600  
E-mail: market@sagepub.co.uk

The Journal of Macromarketing examines important social issues, how they are affected by marketing, and how society influences the conduct of marketing. The journal typically concentrates on these topics:

• How markets and marketing systems operate
• Classical and nontraditional examinations of the role of marketing in socio-economic development
• The origins, growth, and development of marketing history as an activity and marketing thought
• The marketing of products, services, or programs to enhance the quality of life for consumers, households, communities, countries, and regions
• Explanatory theory, empirical studies, or methodological treatment of tests for topics of greatest interest to macromarketing scholars, including competition and markets, history, globalization, the environment, socio-economic development, ethics and distributive justice, and quality of life

Though primarily a marketing journal, the Journal of Macromarketing also encompasses a wide range of social science and business disciplines, including management, economics, sociology, and history.  
This journal is a member of the Committee on Publication Ethics (COPE). 
 
SAGE Publications Ltd  
3rd Floor  
HYLO  
103-105 Bunhill Row  
London, EC1Y 8LZ  
UK  
Phone: +44 (0) 20 7 324 8500  
Fax: +44 (0) 20 7 324 8600  
E-mail: market@sagepub.co.uk

The Journal of Macromarketing examines important social issues, how they are affected by marketing, and how society influences the conduct of marketing. The journal typically concentrates on these topics:

• How markets and marketing systems operate
• Classical and nontraditional examinations of the role of marketing in socio-economic development
• The origins, growth, and development of marketing history as an activity and marketing thought
• The marketing of products, services, or programs to enhance the quality of life for consumers, households, communities, countries, and regions
• Explanatory theory, empirical studies, or methodological treatment of tests for topics of greatest interest to macromarketing scholars, including competition and markets, history, globalization, the environment, socio-economic development, ethics and distributive justice, and quality of life

Though primarily a marketing journal, the Journal of Macromarketing also encompasses a wide range of social science and business disciplines, including management, economics, sociology, and history.  
This journal is a member of the Committee on Publication Ethics (COPE). 
 
SAGE Publications Ltd  
3rd Floor  
HYLO  
103-105 Bunhill Row  
London, EC1Y 8LZ  
UK  
Phone: +44 (0) 20 7 324 8500  
Fax: +44 (0) 20 7 324 8600  
E-mail: market@sagepub.co.uk

The Journal of Macromarketing examines important social issues, how they are affected by marketing, and how society influences the conduct of marketing. The journal typically concentrates on these topics:

• How markets and marketing systems operate
• Classical and nontraditional examinations of the role of marketing in socio-economic development
• The origins, growth, and development of marketing history as an activity and marketing thought
• The marketing of products, services, or programs to enhance the quality of life for consumers, households, communities, countries, and regions
• Explanatory theory, empirical studies, or methodological treatment of tests for topics of greatest interest to macromarketing scholars, including competition and markets, history, globalization, the environment, socio-economic development, ethics and distributive justice, and quality of life

Though primarily a marketing journal, the Journal of Macromarketing also encompasses a wide range of social science and business disciplines, including management, economics, sociology, and history.  
This journal is a member of the Committee on Publication Ethics (COPE). 
 
SAGE Publications Ltd  
3rd Floor  
HYLO  
103-105 Bunhill Row  
London, EC1Y 8LZ  
UK  
Phone: +44 (0) 20 7 324 8500  
Fax: +44 (0) 20 7 324 8600  
E-mail: market@sagepub.co.uk

The Journal of Macromarketing examines important social issues, how they are affected by marketing, and how society influences the conduct of marketing. The journal typically concentrates on these topics:

• How markets and marketing systems operate
• Classical and nontraditional examinations of the role of marketing in socio-economic development
• The origins, growth, and development of marketing history as an activity and marketing thought
• The marketing of products, services, or programs to enhance the quality of life for consumers, households, communities, countries, and regions
• Explanatory theory, empirical studies, or methodological treatment of tests for topics of greatest interest to macromarketing scholars, including competition and markets, history, globalization, the environment, socio-economic development, ethics and distributive justice, and quality of life

Though primarily a marketing journal, the Journal of Macromarketing also encompasses a wide range of social science and business disciplines, including management, economics, sociology, and history.  
This journal is a member of the Committee on Publication Ethics (COPE). 
 
SAGE Publications Ltd  
3rd Floor  
HYLO  
103-105 Bunhill Row  
London, EC1Y 8LZ  
UK  
Phone: +44 (0) 20 7 324 8500  
Fax: +44 (0) 20 7 324 8600  
E-mail: market@sagepub.co.uk

The Journal of Macromarketing examines important social issues, how they are affected by marketing, and how society influences the conduct of marketing. The journal typically concentrates on these topics:

• How markets and marketing systems operate
• Classical and nontraditional examinations of the role of marketing in socio-economic development
• The origins, growth, and development of marketing history as an activity and marketing thought
• The marketing of products, services, or programs to enhance the quality of life for consumers, households, communities, countries, and regions
• Explanatory theory, empirical studies, or methodological treatment of tests for topics of greatest interest to macromarketing scholars, including competition and markets, history, globalization, the environment, socio-economic development, ethics and distributive justice, and quality of life

Though primarily a marketing journal, the Journal of Macromarketing also encompasses a wide range of social science and business disciplines, including management, economics, sociology, and history.  
This journal is a member of the Committee on Publication Ethics (COPE). 
 
SAGE Publications Ltd  
3rd Floor  
HYLO  
103-105 Bunhill Row  
London, EC1Y 8LZ  
UK  
Phone: +44 (0) 20 7 324 8500  
Fax: +44 (0) 20 7 324 8600  
E-mail: market@sagepub.co.uk

The Journal of Macromarketing examines important social issues, how they are affected by marketing, and how society influences the conduct of marketing. The journal typically concentrates on these topics:

• How markets and marketing systems operate
• Classical and nontraditional examinations of the role of marketing in socio-economic development
• The origins, growth, and development of marketing history as an activity and marketing thought
• The marketing of products, services, or programs to enhance the quality of life for consumers, households, communities, countries, and regions
• Explanatory theory, empirical studies, or methodological treatment of tests for topics of greatest interest to macromarketing scholars, including competition and markets, history, globalization, the environment, socio-economic development, ethics and distributive justice, and quality of life

Though primarily a marketing journal, the Journal of Macromarketing also encompasses a wide range of social science and business disciplines, including management, economics, sociology, and history.  
This journal is a member of the Committee on Publication Ethics (COPE). 
 
SAGE Publications Ltd  
3rd Floor  
HYLO  
103-105 Bunhill Row  
London, EC1Y 8LZ  
UK  
Phone: +44 (0) 20 7 324 8500  
Fax: +44 (0) 20 7 324 8600  
E-mail: market@sagepub.co.uk

The Journal of Macromarketing examines important social issues, how they are affected by marketing, and how society influences the conduct of marketing. The journal typically concentrates on these topics:

• How markets and marketing systems operate
• Classical and nontraditional examinations of the role of marketing in socio-economic development
• The origins, growth, and development of marketing history as an activity and marketing thought
• The marketing of products, services, or programs to enhance the quality of life for consumers, households, communities, countries, and regions
• Explanatory theory, empirical studies, or methodological treatment of tests for topics of greatest interest to macromarketing scholars, including competition and markets, history, globalization, the environment, socio-economic development, ethics and distributive justice, and quality of life

Though primarily a marketing journal, the Journal of Macromarketing also encompasses a wide range of social science and business disciplines, including management, economics, sociology, and history.  
This journal is a member of the Committee on Publication Ethics (COPE). 
 
SAGE Publications Ltd  
3rd Floor  
HYLO  
103-105 Bunhill Row  
London, EC1Y 8LZ  
UK  
Phone: +44 (0) 20 7 324 8500  
Fax: +44 (0) 20 7 324 8600  
E-mail: market@sagepub.co.uk

The Journal of Macromarketing examines important social issues, how they are affected by marketing, and how society influences the conduct of marketing. The journal typically concentrates on these topics:

• How markets and marketing systems operate
• Classical and nontraditional examinations of the role of marketing in socio-economic development
• The origins, growth, and development of marketing history as an activity and marketing thought
• The marketing of products, services, or programs to enhance the quality of life for consumers, households, communities, countries, and regions
• Explanatory theory, empirical studies, or methodological treatment of tests for topics of greatest interest to macromarketing scholars, including competition and markets, history, globalization, the environment, socio-economic development, ethics and distributive justice, and quality of life

Though primarily a marketing journal, the Journal of Macromarketing also encompasses a wide range of social science and business disciplines, including management, economics, sociology, and history.  
This journal is a member of the Committee on Publication Ethics (COPE). 
 
SAGE Publications Ltd  
3rd Floor  
HYLO  
103-105 Bunhill Row  
London, EC1Y 8LZ  
UK  
Phone: +44 (0) 20 7 324 8500  
Fax: +44 (0) 20 7 324 8600  
E-mail: market@sagepub.co.uk

The Journal of Macromarketing examines important social issues, how they are affected by marketing, and how society influences the conduct of marketing. The journal typically concentrates on these topics:

• How markets and marketing systems operate
• Classical and nontraditional examinations of the role of marketing in socio-economic development
• The origins, growth, and development of marketing history as an activity and marketing thought
• The marketing of products, services, or programs to enhance the quality of life for consumers, households, communities, countries, and regions
• Explanatory theory, empirical studies, or methodological treatment of tests for topics of greatest interest to macromarketing scholars, including competition and markets, history, globalization, the environment, socio-economic development, ethics and distributive justice, and quality of life

Though primarily a marketing journal, the Journal of Macromarketing also encompasses a wide range of social science and business disciplines, including management, economics, sociology, and history.  
This journal is a member of the Committee on Publication Ethics (COPE). 
 
SAGE Publications Ltd  
3rd Floor  
HYLO  
103-105 Bunhill Row  
London, EC1Y 8LZ  
UK  
Phone: +44 (0) 20 7 324 8500  
Fax: +44 (0) 20 7 324 8600  
E-mail: market@sagepub.co.uk

The Journal of Macromarketing examines important social issues, how they are affected by marketing, and how society influences the conduct of marketing. The journal typically concentrates on these topics:

• How markets and marketing systems operate
• Classical and nontraditional examinations of the role of marketing in socio-economic development
• The origins, growth, and development of marketing history as an activity and marketing thought
• The marketing of products, services, or programs to enhance the quality of life for consumers, households, communities, countries, and regions
• Explanatory theory, empirical studies, or methodological treatment of tests for topics of greatest interest to macromarketing scholars, including competition and markets, history, globalization, the environment, socio-economic development, ethics and distributive justice, and quality of life

Though primarily a marketing journal, the Journal of Macromarketing also encompasses a wide range of social science and business disciplines, including management, economics, sociology, and history.  
This journal is a member of the Committee on Publication Ethics (COPE). 
 
SAGE Publications Ltd  
3rd Floor  
HYLO  
103-105 Bunhill Row  
London, EC1Y 8LZ  
UK  
Phone: +44 (0) 20 7 324 8500  
Fax: +44 (0) 20 7 324 8600  
E-mail: market@sagepub.co.uk

The Journal of Macromarketing examines important social issues, how they are affected by marketing, and how society influences the conduct of marketing. The journal typically concentrates on these topics:

• How markets and marketing systems operate
• Classical and nontraditional examinations of the role of marketing in socio-economic development
• The origins, growth, and development of marketing history as an activity and marketing thought
• The marketing of products, services, or programs to enhance the quality of life for consumers, households, communities, countries, and regions
• Explanatory theory, empirical studies, or methodological treatment of tests for topics of greatest interest to macromarketing scholars, including competition and markets, history, globalization, the environment, socio-economic development, ethics and distributive justice, and quality of life

Though primarily a marketing journal, the Journal of Macromarketing also encompasses a wide range of social science and business disciplines, including management, economics, sociology, and history.  
This journal is a member of the Committee on Publication Ethics (COPE). 
 
SAGE Publications Ltd  
3rd Floor  
HYLO  
103-105 Bunhill Row  
London, EC1Y 8LZ  
UK  
Phone: +44 (0) 20 7 324 8500  
Fax: +44 (0) 20 7 324 8600  
E-mail: market@sagepub.co.uk

The Journal of Macromarketing examines important social issues, how they are affected by marketing, and how society influences the conduct of marketing. The journal typically concentrates on these topics:

• How markets and marketing systems operate
• Classical and nontraditional examinations of the role of marketing in socio-economic development
• The origins, growth, and development of marketing history as an activity and marketing thought
• The marketing of products, services, or programs to enhance the quality of life for consumers, households, communities, countries, and regions
• Explanatory theory, empirical studies, or methodological treatment of tests for topics of greatest interest to macromarketing scholars, including competition and markets, history, globalization, the environment, socio-economic development, ethics and distributive justice, and quality of life

Though primarily a marketing journal, the Journal of Macromarketing also encompasses a wide range of social science and business disciplines, including management, economics, sociology, and history.  
This journal is a member of the Committee on Publication Ethics (COPE). 
 
SAGE Publications Ltd  
3rd Floor  
HYLO  
103-105 Bunhill Row  
London, EC1Y 8LZ  
UK  
Phone: +44 (0) 20 7 324 8500  
Fax: +44 (0) 20 7 324 8600  
E-mail: market@sagepub.co.uk

The Journal of Macromarketing examines important social issues, how they are affected by marketing, and how society influences the conduct of marketing. The journal typically concentrates on these topics:

• How markets and marketing systems operate
• Classical and nontraditional examinations of the role of marketing in socio-economic development
• The origins, growth, and development of marketing history as an activity and marketing thought
• The marketing of products, services, or programs to enhance the quality of life for consumers, households, communities, countries, and regions
• Explanatory theory, empirical studies, or methodological treatment of tests for topics of greatest interest to macromarketing scholars, including competition and markets, history, globalization, the environment, socio-economic development, ethics and distributive justice, and quality of life

Though primarily a marketing journal, the Journal of Macromarketing also encompasses a wide range of social science and business disciplines, including management, economics, sociology, and history.  
This journal is a member of the Committee on Publication Ethics (COPE). 
 
SAGE Publications Ltd  
3rd Floor  
HYLO  
103-105 Bunhill Row  
London, EC1Y 8LZ  
UK  
Phone: +44 (0) 20 7 324 8500  
Fax: +44 (0) 20 7 324 8600  
E-mail: market@sagepub.co.uk