TextilWirtschaft / Thema der Woche
E-Fashion wird erwachsen
Der Hype im Online-Modehandel ist vorbei. Stattdessen hat sich Ernüchterung breit gemacht, da die Profite weiter auf sich warten lassen. In der Folge sind Strategien und Techniken zur Effizienzsteigerung mehr gefragt als je zuvor.
Ich bin drin. Das war aber einfach!“, sagte Tennis-Star Boris Becker zur Jahrtausendwende im legendären TV-Spot des Internetproviders AOL. „Ich bin drin, das war aber teuer“, heißt es dagegen bei vielen Modeunternehmen, die in den vergangenen Jahren in den E-Commerce eingestiegen sind. Denn nachdem die für neue Geschäftsmodelle übliche Schonfrist von zwei bis vier Jahren abgelaufen war, mussten zahlreiche Online-Shop-Betreiber erkennen, dass die Umsätze zwar weiterhin zweistellig wachsen, aber...
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NO
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BR
„mUlepRkiEZv kaX cMS ESoiIQmEP OWAjobP“
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BR
„Es pdgI KBX VquyoGAeNTuuAa Gwtozy“
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